Benefits Of Having A Google Business Profile

google-maps-business-profile

In today’s digital world, online presence is more important than ever. One way to achieve this is by setting up a Google Business Profile. By doing so, you’ll be able to list your business on Google Maps and Google Search, making it easier for potential customers to find you. With Google constantly updating its algorithms, having a Business Profile gives you a better chance of appearing higher in search results.

A Google Business Profile (GBP) is fundamental to establishing and maintaining this presence. It’s free, and every business owner can sign up and create a piece of online real estate space that a business can’t afford without having one. When customers search for businesses like yours on Google, your profile will appear alongside your competitors’ listings on the map. This increased visibility can lead to more website visits, phone calls, and customers.

Why Having A Google Business Profile Necessary For Every Business?

Show Up In Local Map Search Results

Your business profile is key to being found in local map searches. When customers search for businesses in their area, they’ll see your business profile alongside your competitors’. Your business profile includes your name, address, phone number, website, and driving directions. It also includes your business hours, reviews, and photos.

Case in point:  For example, if someone is looking for a mover, they most likely will search for terms like movers near me, movers “city name”, and moving quote.

Make sure your profile is up-to-date, accurate, and properly optimized so that your business shows up on the list of results. Include as much information as possible so customers know what to expect when they visit your business.

search-local-business-on-map

Easy To Create And Post Updates

Allows you to manage your business information, including hours of operation, location, contact info, add photos, website URL, and promote specials and updates about your business. Through Posts, a new feature of the listing is to publish updates and announcements as well as offers and promotions to attract new customers. Overall, it lets you control how your business is represented online and keeps customers updated.

Drives More Traffic To Your Website

Your Google Business Profile is more than just an online directory listing. It’s an essential part of your overall web presence and can play a significant role in driving traffic to your website. When customers search for businesses like yours on Google, your business profile appears alongside your website in the search results. This helps increase your business’s visibility and provides potential customers with quick and easy access to your website.

Generate and Respond To Reviews

Makes it easy for customers to leave reviews and for businesses to respond. This can help build trust and credibility. As anyone who has ever managed a business knows customer reviews are essential. Not only do they provide valuable feedback, but they can also help to generate new business. Studies have shown that potential customers are likelier to purchase from a company with positive reviews. Furthermore, responding to customer reviews is also essential. Potential customers want to see that businesses are responsive and care about their customers.

Track Visitor's Online Interaction

When someone visits your Google Business Profile, Google tracks their interactions with your listing and what actions they take. This includes information like how long they spend on your profile, how many ask for driving directions, call the phone number, and what sections they view. This data helps Google understand how customers interact with your business online. In turn, this allows them to improve the visibility of your listing and make it more useful for potential customers. While this data is anonymous and cannot be linked to an individual user, it provides valuable insights for a business owner into how customers find and use your business online.

Free Micro Website

For local businesses that don’t have a website, Google Business Profile comes in with a basic free website builder. It defaults for a domain ending in “business.site”.  It has an option to use an existing domain owned by the business. Although this tool is limited, it can only capture the information you have provided on your listing including the posts you’ve published. For some, it is better than having no website at all. This is a good tool to supplement their existing website or make it their own.

Messaging Feature

Avail of a free chat feature available to enable customers to message the business owner directly from the map results. A useful tool for businesses that spend lots of time in front of their computer or mobile phone and with the chat opened, they are able to answer questions from potential users, quickly.

Conclusion

Overall, a Google Business Profile is beneficial for local businesses as it helps them manage their business information, attract new customers, and generate customer reviews. Additionally, it provides valuable insights into how customers interact with the business online and can even help to create a basic free website for businesses that do not have one already. In conclusion, having a GBP is essential to any local business’s overall web presence.

It's Essential For Every Local Business Owner To Show On Google Maps

If you don’t have one, you’re missing out on an opportunity to be seen on searches. If you do, does your existing Google Business Profile have complete information and is adequately optimized so customers can easily find your business? Get one created today, or request a free review of your existing GBP profile. 

dominate local market logo

Local Business Marketing

Be seen on all digital touchpoints and dominate your market.

SHARE

© 2022 All rights reserved.