You must optimize your Google business page to ensure the highest visibility and traffic. Below are some tips to maximize your Google business page on the map.
Remember to choose the right business category, include relevant keywords and alt text, and add a description. Google also uses many signals to serve search results. Adding the right content is crucial to your page’s success. Here are some things to remember when optimizing your Google business profile page:
Choosing the right business category for Google Business Profile, or GBP, is essential in connecting with customers online. Business categories describe your business type and can connect you with customers searching for specific products or services. For example, if a customer searches for pizza restaurants in the area, a business with that description will appear in search results related to Italian restaurants and pizza. While choosing the right business category will not necessarily improve local SEO, it will signal to search engine crawlers that your business is relevant.
While selecting the category for your business on Google, remember that not all categories are created equal. When choosing a business category, make sure it matches your competitors’ categories. Google will make changes based on incomplete data, and you don’t want to get caught using the wrong category! Check out the FAQ to see what categories are best for your type of business.
Following the above steps, the likelihood of your business page may appear in the first few pages of search results. When writing a business description for your Google business page, you want to include relevant keywords in your copy and be as descriptive and friendly as possible. A well-written description will tell the searcher who you are, what you sell, and why they should buy from you. Including keywords will reinforce what you do, and keeping the description short will also show your brand’s voice. Below are some ways to write an adequate business description for your Google business page.
If you have images on your business page, add alt text to describe them. Not only will this help your viewers find the image, but it will also help your SEO efforts. Google understands images better when they have alt text, which allows them to rank better. Besides, this text lets you include important keywords in the image’s description.
When writing the alt text, you should not use the image’s title as the keyword. The main goal is to give a clear and concise image description. Use a keyword or phrase that describes an essential part of the image. Don’t use too many keywords. Instead, use only relevant keywords. Moreover, you’ll need to include a short description that doesn’t take too long to read.
Adding a description to a Google Business Profile can help your listing appear higher in search results. Although Google doesn’t seem to consider the contents of the business description when ranking pages, optimizing online content never hurts. The more relevant the information is, the better it will rank in Google searches. However, it would be best if you kept in mind that the character limit of a GBP business description is 750 characters. The first 250 characters will be displayed in the “knowledge panel,” where users must click to view the rest of your description.
A well-written description is essential for converting website visitors into customers. Google’s description field is limited to 750 characters and cannot include HTML or URLs. You can only write about 250 words in the description field, so focus on the most important and leave the rest for the footnotes. Also, avoid keyword stuffing and the use of all-caps or gimmicky characters.
