11 Type Of Businesses That Will Benefit From 360 Virtual Tours

360 tours photography

What Is A 360 Virtual Tour And What It Is Used For?

A 360 virtual tour is a computer-generated simulation of a space, usually consisting of several images or video files. It can be a video, photos, or a combination of both. It allows the viewer to interact with the room by moving around and exploring it from different angles and vantage points.

Virtual tours are a great supplement to traditional photography for touring spaces. They offer a more immersive and interactive experience for viewers, allowing them to get a better sense of the size and layout of an area. They can also be used to showcase spaces that are not easily accessible in person, such as historical sites or locations under construction.

Benefits Of Having One

There are many benefits to having a 360 virtual tour of your business. First, it helps potential customers get a sneak peek of what they can expect before they get inside. This could save time and money for both parties involved. Customers can also use virtual tours to see if the business is clean and well-kept, deciding whether or not they patronize it. Finally, having a virtual tour can help a business rank higher on local maps and searches, making it more likely that potential customers will find the business. All these factors can lead to more foot traffic and ultimately more sales to the company.

Here are 11 business types with a physical location that will significantly benefit from it.

Real Estate

360 virtual tours are an essential tool for the real estate industry. These include homes for sale, apartment communities, and vacation rental properties. While photos are still a necessary part of real estate marketing, 360 tours provide a level of detail and immersion that can be extremely helpful in deciding on a property. They provide potential buyers and renters with a way to view spaces in a property without having to be present physically. It allows them to understand better the layout and size of the areas, which is difficult to gauge from photos alone.

Retail Stores

For a retail store, a potential customer may want to see what the products look like and how they are displayed on shelves. It will allow them to visualize their physical shopping as a pleasant one. A 360 virtual tour can give them that experience without stepping foot in the store. This is especially helpful for stores located in high-traffic areas or difficult to get to.


For restaurants, it’s all about the ambiance. Customers want to know if the restaurant is clean, well-decorated and inviting before they make a reservation. A virtual tour can show them all of these things and more, giving them a realistic experience of what it would be like to dine in. This can convince them to choose the establishment over others in the area.


Like restaurants, potential guests of hotels want to know what they’re getting into before they book a room. A 360 virtual tour can give them a walk-through of the property, from the lobby to the guest rooms to the amenities. This way, they can see if the hotel is the right fit for their needs.

Schools and Campuses

Virtual tours are an excellent way for prospective students to get a feel for a campus or school before they visit. They can also be a helpful tool for students who cannot see in person due to time or financial constraints. A virtual tour can highlight the critical elements of the campus or school. It can showcase its academic programs, including shots of classrooms, labs, cafeterias, libraries, lounges, parking, and grounds.

Car Dealerships

Virtual tours are an excellent way for car dealerships to show off their visibility and spaces. Potential customers can see the showroom, workshop, customer lounges, and other dealership areas before they enter the location. This can be a great way to generate interest in a particular dealership and help customers make more informed decisions about where to purchase their next vehicle.

Tourism Attractions

In a tourism-related business, it is a fact that potential visitors or their agencies research their options before booking a trip. They want to know what attractions they’ll be able to see and do while they’re in town, and a virtual tour can show them just that. They use a 360 virtual tour to give potential visitors a taste of what they can expect when they come to a town or city and convince them that it’s practical to book a trip.

Museums and Galleries

Virtual tours in museums and galleries can provide visibility for spaces and artwork displays that would otherwise be difficult for visitors to see. They can also allow visitors to explore a museum or gallery at their own pace, without worrying about crowds.

Hospitals and Medical Offices

Gives potential patients and their families a realistic view of offices and recovery room spaces. This is especially important for those considering traveling to their facility for treatment. Virtual tours also help to give an overview of the type of care a medical office provides.

Conference Centers

Virtual tours of conference spaces can be highly beneficial for event planners. They provide a way to get a real sense of the size and layout of the room, which can be difficult to gauge from photos alone. They also allow seeing the space without traveling to the location, saving time and money when planning. And finally, virtual tours can help get a feel for the atmosphere of a space, which can be important when choosing a venue for the event.

Salons and Spas

These businesses can use virtual tours to give customers a better sense of the spaces they will visit for treatment or relaxation. It allows potential customers to understand the area better before they see it in person. This can help them feel more comfortable before making a booking.


Many other businesses and industries can benefit from virtual tours. These are just a few examples and are widely used. Every business needs to be noticed and empower its prospects to digitally self-serve themselves before making a decision. It ensures building trust and transparency, a practical digital-first point of contact strategy to convert that lead into a paying customer.

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